On August 20th, our company announced that our authentic identification system composed of radio frequency identification technology (RFID) will be used on the packaging box of the new mid-level digital SLR camera 70D. Enable consumers to quickly and accurately identify genuine and licensed products to protect the interests of consumers.
Consumers use their smartphones with Near Field Communication (NFC) technology to download our specially developed application software, and then point the phone at the electronic tag to read the data. And the data is sent to the data center through the mobile network, and consumers can obtain information on whether it is genuine and licensed on the spot. This system will be gradually applied to all EOS digital SLR cameras and EF lenses that we will release in the future.
With the rapid development of e-commerce, how to identify the purchased products as regular products has become a common and urgent demand of consumers. At the same time, there are some parallel imports disguised as regular imported products on the market, and some batteries and chargers in the packaging boxes have been replaced with counterfeit products. Some counterfeit products have dangers such as abnormal heat, leakage, fire, rupture, etc., which can sometimes lead to serious accidents such as camera damage or fire, burns, and blindness. In order to effectively protect the interests of consumers, we have taken a series of measures to eliminate fake and parallel imports. The application of advanced RFID system is an insurmountable "firewall" that we rely on high technology for the final arrival of goods to consumers. Radio Frequency Identification, or RFID (Radio Frequency Identification) technology, is a communication technology that can identify specific targets and read and write related data through radio signals. The whole system consists of reader and application software, transponder and back-end data center. Smartphones equipped with NFC can read the data in the tag within 10 cm in 2-3 seconds (may vary slightly depending on actual network conditions), and transmit it to the back-end data center for authentication, and then Return to the smartphone and present the results to the user through the app.
The tag consists of a chip, an antenna and a coupling element. We adopted passive RFID this time while ensuring its non-replicability. The antenna coil of the label is located at the seal of the outer box of the digital SLR camera. As long as the label is moved, the antenna will be damaged and the electronic label will fail. In this way, the outer box becomes a small safe to ensure that the inner Product safety and reliability.
